Influence
24 Aug 2011
Charitywater.org is an international development organization renowned for it's emphasis on content strategy.
After nearly 10 years since it's formal inception, most of us in the web strategy world are really starting to understand the critical role that content strategy plays in the overall...
1 Apr 2011
Forum One is a digital consulting firm, so we are frequently asked, “How good is my website?”
When we hear this, we typically have two thoughts. First, what really matters isn’t your “website,” but really your organization’s full digital strategy. Second, this...
29 Mar 2011
A few weeks ago I once again had the privilege of presenting at the Nonprofit Technology Conference on the topic of storytelling. During the last two conferences I've spoken on Putting Storytelling Strategy into Practice and The New Culture of Storytelling.
This year I wanted my...
16 Mar 2011
I had a chance to catch up with Tim Bonnemann of Intellitics.com. During our conversation, he mentioned how much of the recent focus of "open government" has been on transparency and open data, and he sees less attention to online consultations and online participation. And some of the...
14 Mar 2011
One of the best sessions I've attended so far at the South by Southwest Interactive conference (SXSWi) was led by Beth Kanter on "Free Agents and Nonprofits in a Networked World."
Beth and the panel spoke about how nonprofits can ramp up their impact by enlisting the efforts of "...
30 Dec 2010
The Santa I know typically operates in the currency of choo choo trains, gumdrops, and candy canes, but this holiday season, it seems he’s branched out. Kids around the country received an early and much-needed gift this December in the form of — you guessed it — broccoli and...
11 Dec 2010
So, you've decided to invest in a tool for collaboration and content management. Great! And you are ready to begin. Even better.
But what good is your investment if noone takes advantage of it?
User adoption is tricky. Naturally, everyone tends to focus on the technical aspects that surround...
10 Dec 2010
I had the displeasure of spending much of the evening reading one of the worst requirements documents I have had to wade through in some time. It wasn’t that it was poorly written (it was) or poorly organized (check). Its greatest crime was that those who had written it had clearly failed to...
22 Oct 2010
HealthCare.gov, the federal web site that is officially charged with helping consumers make sense of the new health insurance landscape, was substantially improved this month.
For starters, they added information from over 200 insurers on 4,400 plans. As data is added in the coming months, the...
6 Oct 2010
Your cause is worthy. Your work is courageous, compelling, groundbreaking. Your nonprofit is thriving and bursting with activity that should be shared with the world through any and every marketing channel available. But finding the staff time and creativity to come up with fresh, original content...
