Hot Tip: Todd Zaki Warfel Recommends Tagging Observations for Quick Analysis

I attended the latest IxDA DC event and listened to Todd Zaki Warfel present his InterVu research framework.

Todd's talk was mostly about the difficulty that user experience professionals face when capturing and analyzing data. He explained that often the greatest challenge is that analyzing data takes too much time. Therefore he recommended that when you capture your observations in Excel that you tag each observation in a separate column with all relevant tags. That way when you come back to analyze the results, you can simply sort your observations by those tags.

I haven't had the opportunity to try this yet; however, I fully intend to give it a shot on my next research project.