Online Contests

We have seen in recent years a growing prevalence of online contests. Here are three recent contest efforts that have impressed us.

First, the Netflix Prize is an outstanding, $1 million effort to improve Netflix' algorithm at recommending movies. Top tier researchers participated, eventually combining into a number of global teams. The final winner will soon be announced in a nail-biter end to the contest.

Second, the Sunlight Foundation hosts a series of Apps for America contests inviting web initiatives addressing public policy issues. The first of these attracted 45 entries (Forum One came in second!). The current initiative has attracted 48 entries (you can take a peek at Forum One's entry, DataMasher.org).

Finally, on a smaller scale, the staff at DiabetesMine have run two contests addressing better design for medical devices for diabetics. The contests have generated an admirable level of attention, press, and great ideas. (Forum One assisted with the most recent contest.)

Online contests can be great for the sponsoring organization because they generally create a lot more activity than the prize money would warrant. Contests are also great for participants because they can push innovation, assist marketing, and are fun.

There are a few groups that specialize in setting up contests. The XPrize Foundation is the best known of these with a portfolio of very high-profile initiatives. IdeaCrossing designs and hosts smaller contests on a variety of topics. Forum One also works on this topic.

Let us know if you see other particularly interesting initiatives!