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How to Publish your Mobile App to the Google Play and Apple App Stores

So you have developed the next great mobile app for Android and iOS since Zombies, Run! and are ready to submit to their respective app stores. Now what?

The next step is to create the marketing materials necessary to publish your app in both stores. These materials can be loosely grouped into the following categories:

So you have developed the next great mobile app for Android and iOS since Zombies, Run! and are ready to submit to their respective app stores. Now what?

A Better Approach to Usability Testing

Forum One's user experience philosophy has long been "test early and often." However, we often find that usability testing is seen as a rather expansive mini-project at a particular point in the development lifecycle. Too often, we’ve found ourselves writing usability testing scripts and recruiting letters that require approval of the client before testing.

Recently we've found great value in having our Agile sprint cadence include a few hours of sharing our prototypes with users. We simply show the users whatever we have—storyboards, a clickable prototype, or functional code—and watch them interact with it while asking lots of questions.

Designing E-Newsletters for Mobile Users

 

Old email newsletter on an iPhone
Our old email's multi-column layout made the text small when viewed on an iPhone.

Do you check your email before you get dressed in the morning?

A recent survey showed that 35 percent of mobile workers check their email before doing anything else, including getting dressed or eating breakfast. Is your email newsletter dressed for success?

Responsive Design: How to Have a Mobile Website Without the Pain

Between 2010 and 2015, the number of U.S. mobile Internet users will increase by a compound annual growth rate of 16.6 percent while PCs and other wireline services first stagnate, then gradually decline.
The Daily Tech

The people coming to your website are using mobile devices more and more every day. This means that, unless you are prepared, they are viewing something intended for a large desktop screen on a tablet-size screen, or, even worse, on a tiny smartphone screen. What are your options?

Valuable Usability Testing: A Case Study of the Qatari Government Portal

Hukoomi has come a long way!

A case study on the usability testing of Hukoomi, Qatar's primary government portal.

5 Benefits of Progressive Enhancement

The unstated expectation many clients have about a website is that it will look pretty much the same, no matter where they see it. Whether it's in the latest version of Firefox or an old version of Internet Explorer, the site should look and work exactly the same. Unfortunately, this often unquestioned assumption has been holding back the advancement of web design for years, as developers strive for what we have called "pixel perfection" among browsers with very different capabilities.

The unstated expectation many clients have about a website is that it will look pretty much the same, no matter where they see it. Whether it's in the latest version of Firefox or an old version of Internet Explorer, the site should look and work exactly the same. Unfortunately, this often unquestioned assumption has been holding back the advancement of web design for years, as developers strive for what we have called "pixel perfection" among browsers with very different capabilities.

Your Top 10 Content Strategy Questions (Finally!) Answered

Project Director Michaela Hackner often, blogs, speaks, and presents on content strategy. The Nonprofit Technology Network originally published this post online at NTEN.org and it is cross posted below with permission. 

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues.

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. Your organizational content should be intentional.

 

Vote to Bring the Texas Content Massacre Panel to the 2012 SXSW Interactive Festival

Voting has begun to bring the Texas Content Massacre Panel to the 2012 SXSW Interactive Festival.

Are you as excited about the 2012 SXSW Interactive Festival as we are? We’ve already started counting down the days!

Are you as excited about the 2012 SXSW Interactive Festival as we are? We’ve already started counting down the days! Because we love it so, we’re hoping to bring a little bit of horror, and a whole lot of content strategy, to the 2012 panel line-up!

Content Strategy Resources

The following materials were developed for webinars presented by Courtney Clark and Michaela Hackner including "Web Content Strategy: Creating Clear and Actionable Web Content." Below they are useful Content Strategy resources they shared during these sessions. Enjoy and feel free to add your favorites in the comments!

A list of useful content strategy resources curated by Courtney Clark and Michaela Hackner.

 

Don't Replace It, Grow It! How Forum One Refreshed Its Own Site

Forum One's Redesigned Website

You've probably heard the old adage, "The shoemaker’s children go without shoes." While we’ve been busy at Forum One designing and developing websites and online strategies for our clients, it’s been hard for us to find the time to refresh our own website, ForumOne.com.

 A case study of a refresh of ForumOne.com and how an approach of progressive enhancements to quickly achieve results.

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