Audience Research

I recently attended an inspiring, energetic event called UXCamp DC 2010 (#uxcampdc) with Jared Spool and a number of others who are completely passionate about the topic. Forum One was a sponsor, and several of my colleagues from our user experience and design team lead sessions on topics ranging from tips on quick and simple audience analysis to learn

This week, an organization asked me about our approach to usability testing. I proceeded to prattle on about how we like to keep it simple: lose the two-way mirror, constrain the scope of what's tested, test with small numbers of users, re-test often, blah, blah, blah.