Internet Strategy

After nearly 10 years since it's formal inception, most of us in the web strategy world are really starting to understand the critical role that content strategy plays in the overall success of any web communications plan. From web redesigns to social media marketing, content strategy holds the key to your organization's ability to grab your audience's attention, connect with them in a meaningful way, and mobilize them to take action on your behalf.

This Friday at 8:00 am I will be chatting with Gary Vaughn on The Collaboration Tech Talk Show over on BlogTalkRadio.com.

Forum One is a digital consulting firm, so we are frequently asked, “How good is my website?” When we hear this, we typically have two thoughts. First, what really matters isn’t your “website,” but really your organization’s full digital strategy. Second, this is a big question that doesn’t have a short answer. That said, internal audits can help you answer this question, and keep your website growing and evolving in the right direction.

A few weeks ago I once again had the privilege of presenting at the Nonprofit Technology Conference on the topic of storytelling. During the last two conferences I've spoken on Putting Storytelling Strategy into Practice and The New Culture of Storytelling.

Tim Bonnemann of Intellitics.com shares his thoughts on trends in open government and online participation during the South By Southwest Interactive conference.

In an increasingly networked world, smart nonprofits are finding ways to enlist the help of "free agents" to help them make progress on
their issues. Danielle Brigida of NWF shares some insights from a recent panel at SXSWi.

The Santa I know typically operates in the currency of choo choo trains, gumdrops, and candy canes, but this holiday season, it seems he’s branched out. Kids around the country received an early and much-needed gift this December in the form of — you guessed it — broccoli and green beans. Okay, maybe that's not what you guessed, and maybe it's not in a literal vegetable form, but on December 13, President Obama signed the Healthy, Hunger-Free Kids Act. Like the title suggests, the new law provides kids with healthier, more nutritious food options at school and gives free lunch access to a larger number of children in need.

User adoption is tricky. Naturally, everyone tends to focus on the technical aspects that surround adoption: picking a solution that fulfills the list of user needs that have been identified. I assume most people start there because it is arguably the easiest part to grapple with; at least you can quantitatively evaluate and compare various solutions. But what about the people/social factors that influence adoption?