Social Media

Are you buffudled by the difference between Facebook Pages and Facebook Groups? I often am. It's the most common question I receive when presenting on social media. 

I finally watched the Oscar-nominated film “The Social Network” this past weekend. It was an entertaining movie, but it definitely took real events and twisted them for dramatic effect. One thing that did ring true is that Facebook is constantly changing, and not every change is award-winning.

HealthCare.gov, the federal web site that is officially charged with helping consumers make sense of the new health insurance landscape, was substantially improved this month.

Part 1: Discover

Synopsis: The conversations on social media can really tell a rich story about your brand, topic, cause, target audiences, or other area of interest. It is important to develop effective listening techniques in order to make decisions and justify activities based on these stories. As the first in my series on best practices for listening and engagement, this posts discusses tactics for discovery, the processes of defining content and sources for your listening activities.

A list of Facebook Resources for page administrators. Updated most recently in January 2012.

There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week. I wish I was able to attend, but am glad that many of my clients have the opportunity to go. The conference is held every two years, and is always an eye-opening and innovative event.

In 2009, "social media" became the conventional buzzword to replace "Web 2.0" as the most eye-roll-inducing term of the year. To be fair, social media captured a lot of what was finally maturing: photo sharing sites like Flickr, video sharing like YouTube, professional networks like LinkedIn, and of course getting friend requests from Grandma as Facebook went from avant garde to ubiquity.

As I blogged previously, I've been at South by Southwest Interactive these past few days. For me, one of the most valuable sessions was "E.R.

We've written previously about the Obama Administration's Open Government Directive. Among other things, the Directive has led to a proliferation of innovative "ideas sites" across the federal agencies.