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Wonderful info. I think many of us forget about the K.I.S.S. (Keep It Simple Stupid) method of doing things. It's really difficult sometimes to put yourself outside the box and view what you're doing from the eyes of someone who's not as informed and therefore, is not sure how to get from point A to B effectively. I've found, like you, that starting with starting with our most important content in a broad scope and macro sense helps to get the ball rolling. If the information isn't what they're seeking and they do a search after, it usually helps. Bombarding them right off the bat is usually a turn-off and leads them to search elsewhere for their answers!
:)
Hanna
FreedomIQ
business phone systems