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Dan, I am glad you liked the post. I also wanted to thank you for suggesting that I look at optimizing shopping carts in a future post. Unfortunately, this is not something that many of our clients tend to include on their web sites; however, you may want to check out this UIE webinar about the $300 Million Button http://www.uie.com/brainsparks/2009/01/14/uietips-300-million-button/