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The Fold Doesn't Matter
That's right. I said it. And so did CX Partners. The fold doesn't matter.
Over the last 6 years we've watched over 800 user testing sessions between us and on only 3 occasions have we seen the page fold as a barrier to users getting to the content they want.
People DO scroll!
One of the most common things we see on a heatmap is a strong hotspot over the scrollbar. The scrollbar is used to assess the page length. Users expect to have to scroll. The heatmap below shows this.
"The myth of the page fold: evidence from user testing" is a must read. Go on now. Get your scroll on!
