Forum One Events

Where

• National Press Club, Washington, DC

When

• 22 February 2007
  8 a.m. - 11 a.m.

Hosted By

• Forum One
• Event Website

Some of your web site's most important online audiences are just too busy to browse. Media, policy-makers, and other influential visitors are seeking specific information and they want to find it fast. To grab their attention, policy organizations, advocates, and other nonprofits must create a user experience that is efficient, familiar, and in their preferred format.

In this session for senior executives and site managers, presenters made the case that a successful user experience is one that balances the best usability practices while serving an organization's purpose and mission.

The session was moderated by Sophie Campagne of Forum One.

Photos of this event are available.

* This audio segment includes a question and answer session.

More About the Speakers

• Nam-ho Park, Forum One's Managing Director of User Experience & Design, illustrated useful approaches for analyzing audiences and how they can be translated into tangible online services and a robust user experience.
• Janet Stevens of the Food Safety and Inspection Service at the U.S. Department of Agriculture, discussed how their web site plays a key role in the agency's work to protect public health through food safety and food defense. Janet showed how task-oriented content and services, satisfaction tracking, and customized usage reports contribute to enhancing user experience in support of their work.
• Patrick Fitzgerald of AARP's Member Relationship Management Initiative, will describe their efforts to segment web audiences along member demographics in order to create a more tailored experience for their valuable members.
• Lawrence MacDonald, Director, Communications and Policy, Center for Global Development. Lawrence spoke about CGD's efforts to use the web to drive policy change with key policy stakeholders, including the media, policy-makers, the executive branch, and others.