In this Web Executive Seminar, speakers discussed the strategic and tactical elements of blogging and presented several case studies where blogs have helped their organizations further ideas, motivate their key audiences, and promote action. The speakers also discussed how how they were able to incorporate blogs in their organizations' strategic planning and work flows.
This session was moderated by Andrew Cohen of Forum One.
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Speaker Presentations
(Introduction) Andrew Cohen Forum One Communications |
|
MP3 (03:55) |
Christine Gorman Global Health Watch |
PDF (850K) |
MP3 (12:05) |
Kevin Carey Education Sector |
PDF (100K) |
MP3 (40:25)* |
Ginny Simmons ONE Campaign |
PDF (750K) |
MP3 (09:48) |
Michael Edson Smithsonian American Art Museum |
PDF (1.6MB) |
MP3 (1:02:14)* |
* This audio segment includes a question and answer session.
More about the speakers:
- Kevin Carey, blogger for Education Sector's The Quick and the Ed.
- Michael Edson, technology chief and director of the Smithsonian American Art Museum's Eye Level blog.
- Christine Gorman, veteran journalist and former blogger for Time's Global Health Update (now writes the blog Global Health Report).
- Ginny Simmons, ONE Campaign's ONE Blog.