Social Sites for Social Good
Event Type: Web Executive Seminars
28 Feb 2008
National Press Club, Washington, DC
8am - 11am
In this Web Executive Seminar hosted by Forum One, presenters shared strategies for how policy organizations and other nonprofits can take advantage of social media and social networking sites in support of their mission. They cut through the hype and discussed issues related to brand management, resources and budgeting, and related issues. They also discussed which sites are worth organizational investment and how to gauge success.
Overview
Facebook, MySpace, Orkut, Digg, Delicious, Flickr, Twitter, and other social networking and social media web sites are experiencing tremendous audience growth. It's now clear that most effective issues-based organizations in 2008 will extend their internet strategy to connect with supporters across these social web sites. The opportunities to build new audiences are as great as the complexities.
Speakers
Qui Diaz and Stephanie Marshall
360° Digital Influence practice of Ogilvy Public Relations Worldwide and U.S. Department of Health and Human Services
Download Audio
(21:37)
Event Media
Get the flash player here: http://www.adobe.com/flashplayer
