Thanks, Come Again: Audience-Centric User Experience

In this day and age, organizations can no longer rely on their mission or reputation to draw visitors to their site. People are busy, attention spans are short, and the web is crowded. There are many competing destinations and messages vying for your target audience's limited time and interest.
To guarantee that your first-time browsers become repeat visitors, your site must be sticky, engaging, persuasive, and easily navigable.
But what tools and techniques can be adopted to create a compelling user experience? How do you attract and keep your target audience? What are the keys to visitor loyalty? How do you make them come again?
Topics covered included:

• Audience research methods
• Tips for understanding users' priorities
• Methods for matching tools to user needs
• User-focused web features (from online games to user-produced visualizations to mobile alerts)
• Increasing the portability of your content and much, much more...

Everyone can stay updated on the action before, after, and during the event by tracking activity on Twitter using the hashtag #uxthanks