Web Sites Without Walls: Influential Strategies for Data and Content Syndication

You have valuable content -- data, reports, videos, photos, announcements, events -- coming out all the time. Yet, your target audiences are spending most of their time on other web sites. How can you get more people to see your content, get others to feature it and add value, break-down information barriers inside your organization and between your partners, yet still be timely and not break the bank?
Web site content syndication is an increasingly effective strategy. Smart organizations are spreading their content widely to other sites, blogs, widgets, social networks, and aggregation applications. For example, the District of Columbia is using RSS feeds (over 200 of them) while NPR has just announced a programming interface that will dynamically share most of their shows going back to 1995.
While these approaches are enabled via APIs, XML, and RSS, there are many considerations beyond this technological alphabet soup. Who is really seeing success with content sharing? How does one convince management of its value?
If you are a web site manager or nonprofit executive, you will enjoy this opportunity to learn and swap experiences with your peers.