What's New with the "New" Google Analytics

It’s the gift-giving season, and Google has given us a present. The “New” version of Google Analytics is now available to website managers and marketers for free. Rewritten from the ground up, it offers substantial new functionality and a completely revised interface. But, like any sophisticated new toy, the features take time to discover and learn.

At our next webinar, we will provide a detailed tour of the New Google Analytics features. In our 60-minute session you will learn:

• How do I enable the New Google Analytics?
• How can I see what is happening on my site in real time?
• How can I visualize my visitors’ flow through my site?
• How can I measure social impact?
• What can I learn about my mobile traffic?
• How can I develop custom dashboards and devise actionable analytics?

We will also cover methods for tracking and reporting your holiday campaigns in email, social media, and online advertising.

Presenter

Andrew Cohen is a Google Analytics qualified professional and Managing Director at Forum One Communications, where he helps nonprofit organizations increase the reach of their digital communications using online marketing, social media, online community management, and actionable analytics. Andrew has a passion for social policy especially health care policy, and has helped create and market over 100 organizational websites.