Marketing & Online Communities

The Marketing & Online Communities Conference is an invitation-based event to be held at the Tribeca Grand in New York City on November 8. The conference will bring together thought leaders from the marketing and online community sectors to discuss marketing challenges – and unprecedented opportunities – in online communities.

Online communities offer many unexplored relationship-building opportunities for marketers. They also present several significant hurdles: marketers are often uncomfortable with new and unproven community marketing models, brand managers are tasked with quarterly progress, while also trying to build long-term relationships, and online communities are concerned about marketing efforts detracting from the community’s experience and culture.

If you are an agency seeking to better understand the possibilities of online communities, a brand manager looking to engage in community-building activities, or a community expert seeking to expand marketing relationships, this conference will be of value.

Registration price for this year's event is $845.

Request an invitation.

Representative attendee organizations include:

* Yahoo
* Digit London
* AOL
* guerilla PR
* Cartoon Network
* Microsoft
* Edelman
* Satisfaction
* Fodors
* Consumer Reports
* Autodesk
* Marketmaker Interactive
* Warner Brothers Records
* David X. Manners Company
* Fidelity Investments
* WebEx

Sessions:
* Marketing to Communities – The Brand “Us”
* Anatomy of an Integrated Campaign
* Creating Successful Campaigns With Established Communities
* Hosting the premier community for your Brand
* Using Social Media in Your Campaigns
* Measuring The Success of Your Community Campaign
* Children & Tween Communities: Engaging the Future
* Boomer Networks
* The Future of Community-based Marketing
If you would like to request an invitation to this year's event, to suggest topics, or to learn more about sponsorship opportunities please contact Bill Johnston.

Sponsors: