Our Work

PATH, an international health organization based in Seattle, works to improve the health of people around the world and combat deadly diseases in developing countries by advancing technologies, strengthening systems, and encouraging healthy behaviors. Its internet activities are anchored by path.org, which calls on a variety of software for content management, donation processing, email marketing, video, news clippings, recruitment management, and other key functions. Until recently, PATH lacked a strategy for prioritizing the vast amount of activity data captured by these systems and was unsure how to channel it into a useful single view that would inform internal decisions.

Forum One helped PATH catalog its universe of metrics from Google Analytics, Convio, OpenHire, and other systems. Along the way, we familiarized PATH about each measure and what it revealed. We then meticulously matched each metric against PATH's organizational goals to determine which measurements were worth watching. Once the prioritization was complete, we created multiple dashboard reports — each tailored to provide the analytics most useful to various PATH stakeholders, including the executive leadership and communications, program, development, human resources, and IT staff members. Each report visualizes current stats, tracks trends against past performance, and shows progress toward future targets. These analytic dashboards provide PATH with the ongoing intelligence needed to measure success and plan for the future.