Forum One Events

Where

• National Press Club, Washington, DC

When

• 26 February 2008
  8 a.m. - 11 a.m.

Cost

• (completed)

Hosted By

• Forum One

Facebook, MySpace, Orkut, Digg, Delicious, Flickr, Twitter, and other social networking and social media web sites are experiencing tremendous audience growth. It's now clear that most effective issues-based organizations in 2008 will extend their internet strategy to connect with supporters across these social web sites. The opportunities to build new audiences are as great as the complexities.

In this Web Executive Seminar hosted by Forum One, presenters shared strategies for how policy organizations and other nonprofits can take advantage of social media and social networking sites in support of their mission. They cut through the hype and discussed issues related to brand management, resources and budgeting, and related issues. They also discussed which sites are worth organizational investment and how to gauge success.

See audio slideshows of all speakers on SlideShare.

Our speakers included:

• Ivan Boothe, Internet strategy coordinator of the Genocide Intervention Network
• Jonathon D. Colman, Associate Director, Digital Marketing at the Nature Conservancy
• Qui Diaz, Digital Strategist, 360° Digital Influence practice of Ogilvy Public Relations Worldwide
• Heather Mansfield, Creator of the Nonprofit Organizations MySpace, Online community manager for Change.org.
• Stephanie Marshall, Director of Pandemic Communications at the U.S. Department of Health and Human Services
• Janice R. Nall, Director, Division of eHealth Marketing, Centers for Disease Control and Prevention (CDC)

Speaker Presentations

Speaker Name	Presentation	Audio (duration)
(Introduction) Chris Wolz Forum One Communications	Slideshare	MP3 (8:26)
Ivan Boothe Genocide Intervention Network	Slideshare	MP3 (17:14)
Jonathon D. Colman Digital Marketing at the Nature Conservancy	Slideshare	MP3 (15:06)
Qui Diaz, 360° Digital Influence practice of Ogilvy Public Relations Worldwide & Stephanie Marshall, U.S. Department of Health and Human Services	Slideshare	MP3 (21:37)
Heather Mansfield Change.org	Slideshare	MP3 (17:20)
Janice R. Nall Centers for Disease Control and Prevention (CDC)	Slideshare	MP3 (18:27)

For more information about this or future events, contact Andrew Cohen at acohen@forumone.com.

Full Seminar Schedule