Sophie Burns

Sophie has an insatiable desire to understand what makes people tick and what motivates them to take action. That curiosity is one reason she is a recognized expert in the user experience and design field.

Sophie heads Forum One's User Experience and Design practice, leading a talented team of information architects, interface engineers, and visual designers producing user-centric sites and online applications.

In all aspects of her work, Sophie aims to develop tailored usability solutions that balance an organization's mission with its audiences' needs. Sophie is passionate about designing simple, intuitive experience for users -- in effect, learning and responding to what makes people tick.

Before joining Forum One in 2005, she was a user experience architect with Ernst & Young Consulting and worked for a number of Fortune 500 clients, including Chevron, Yahoo, and Merrill Lynch. Prior to that, Sophie worked for Gap, Inc. on localization strategies, analyzing people's purchasing trends to determine production and distribution strategies for stores in the fleet.

Sophie is a first-generation American of French decent. She has a B.A. in French literature from the University of Virginia, with a concentration in management information systems from the university's McIntire School of Commerce. Sophie's relatives live mostly in France and England; when she and her husband chose a spot for their wedding, it was in France's Perigord region, near Bordeaux.

What you may not know: A foodie and daughter of a D.C. restaurateur, Sophie considered making a career switch to pastry chef in 2002.

Her RSS feeds include: "Many, many user experience-focused feeds," but also BBC News, Nielsen Wire, and marketer Seth Godin

Her tags: Animal lover, Foodie, Runner, User advocate

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