Successful digital campaigns create the buzz you need to get awareness about your cultural institution’s mission. They can kick-start a movement, develop brand ambassadors, and implement long-lasting change. Digital campaigns have many moving parts and often have crazy schedules. Maybe you have a small team and wonder how to create a successful campaign that is manageable?

In this workshop, participants will learn about what it takes to run a robust digital campaign. What are the priorities? What are the must-haves versus the nice-to-haves? How do you even get started?