AdWords Management Services

Whether you’re directly investing in Google Adwords or benefiting from a nonprofit Google Ad Grant, the investment and exposure can be extremely valuable in driving the right traffic to your site. The only problem is, setting the ads up is easier said than done.

How do Google Adwords work?

Google AdWords is a paid advertising tool. When someone goes to and enters the search keywords that you’ve selected for your ads, it triggers your paid ads to appear at the top of the search results. This helps to increase your site visibility and website traffic, and in turn increases the likelihood that users will convert through actions such as event registrations, newsletter signups, or direct donations, to name a few.

Using Adwords to reach your goals

Say you’ve just launched an urgent fundraising campaign, and need to drive traffic to your page ASAP.  You can set up an AdWords campaign with highly-relevant keywords based on your focus area. When people search for information on your focus area topic, your ads will appear and they can click on your ads to make a direct donation on your site.

If your goal is to promote a particular piece of content, e.g., a research-breaking article, you can set your bid strategy to “Maximize Clicks” to bring your target audiences to your site and read your content. If you want to increase the awareness of your brand, a campaign that focus on “Impressions” can help you get there.

Forum One works with nonprofits, foundations, government and private corporations to help them make the most of pay-per-click advertising to reach their campaign goals. We help you define your Adwords and Ad Grants goals, keywords, audience and messaging, and get your ads up and running so that they map directly to the actions you want your audiences to take — whether that’s to read your content and see you as the thought leader on a particular topic,  subscribe to your newsletter, or support your cause through donations. Following launch, we then work with you to monitor your ads and optimize them over time in the most effective way.

Our AdWords Management services include:

  • Competitive analysis
  • Audience research
  • Adwords campaign goals and bid strategy setting
  • Keyword research and management
  • Adwords performance analysis and reporting
  • Messaging
  • Training

Take your Adwords and Ad Grants efforts to the next level.

Get in touch today to discuss how you can implement or optimize your Adwords or Ad Grants strategy.