Email Campaigns

There are so many new ways to communicate with your target audience, so why should you still be investing in “old fashioned” email campaigns? The reality is that email remains one of the most effective marketing tactics.

The first thing 95% of people do when they go online is check their email.
Email marketing campaigns provide you with opportunity to capture your audience’s attention directly in their inbox and keep them coming back to help support you over time. They help to build brand awareness, expand website traffic, and increase conversions. To boot, they are easy to set up, easy to measure, and easy to optimize over time.

Email Personalization: Give Readers What They Want

Whether you work for a nonprofit, foundation, government agency or a private corporation, a strong email campaign allows you to build strong relationships. People are more likely to resonate with messages that speak directly to their areas of interest. By identifying and segmenting your subscription database, you can customize messages for different audience groups, which will in turn increase the likelihood that they will engage with you.

Forum One’s team of strategists, designers, and developers create and manage email campaigns that move audiences to action. Beyond powerful templates and messaging, we analyze your campaigns and provide recommendations for optimization so that you can achieve your goals.

Our Email Campaigns Services includes:

  • Email campaign strategy
  • Email nurturing and email drip campaigns
  • Email template design
  • Email personalization
  • Audience research and segmentation
  • A/B testing
  • Marketing automation and integration
  • Email analytics and optimization

Further reading:

  • Email Drip Campaigns for Nonprofits
  • 10 Tips for Email Newsletters People Want to Read

Looking for Email Campaign support?

We’re here to help. Get in touch today!