Web Analytics Services

You need to be able to measure and analyze performance, and optimize towards success, to truly succeed in the digital space.

Web analytics allow you to track behavior, report on strengths and weaknesses, and ultimately allow you to optimize the way you approach your website’s design and structure — from how users interact and move throughout your website, to how you shape and publish content.

Web analytics help reach your goals

If your goal is to have users submit a donation, analytics will help you decide where to best stick that donation button. If your goal is to provide the most comprehensive data on a particular topic, analytics will help you appear as the top search result. If you need to report to management on how the website is doing, analytics will help you collect the right data to tell that story.

Forum One’s web analytics services help you make sense of your data

In a sea of data where you can track anything from traffic sources to individual page visits to conversion rates, we help you to focus on the metrics that matter most to your mission, and help you to both track and analyse those key metrics in a way that is both easy to manage and useful to get stakeholder support when you need to make changes or put additional resources towards an activity that is successful.

Transform your organizational objectives into digital objectives

We work with nonprofits, foundations, government and private corporations to help them make the most of web analytics to measure the impact of their digital strategies. We help translate organizational objectives into digital objectives, with data collection and reporting strategies to match. From SEO optimization to full site audits, we’ll set up an analytics program that allows you to make the right decisions based on accurate data, so you can drive your organization forward for years to come.

Our Web Analytics Services include:

  • Google Analytics Audits & Implementation
  • Google Analytics Training
  • Web Analytics Reporting
  • Search Engine Optimization (SEO)
  • Google Tag Management
  • Google Ad Grants Implementation & Customization
  • Pay-Per-Click Advertising – Google AdWords Management
  • Site Audits
  • Cross Platform Analytics Tracking

Looking for an analytics support partner?

We’d love to talk. Get in touch today to speak with one of our analytics experts.