How-to Guide: Google Ad Grants for Nonprofits

Google’s Ad Grants program provides nonprofits an additional tool to reach their audience at no cost. Registered nonprofit organizations can use it to share their work, amplify their mission, increase donations, and attract volunteers to their website.

That being said, this doesn’t all happen at the flip of a switch. Applying for and running Ad Grants takes time and effort. In order to be accepted by the program, organizations must comply with the requirements and policies.

This guide is designed to provide nonprofits with an overview of Google’s Ad Grants and Ads. It covers the basic concepts, the steps to enroll in the Ad Grants program, and best practices to help organizations make the most of Google’s online advertising tool.

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