Case Study

Children’s Hospital Colorado Foundation

Children’s Hospital Colorado Foundation is dedicated to advancing the mission of Children’s Hospital Colorado by providing family-centered care, conducting cutting-edge research and treatment to build kids’ confidence through their hospital sports program, and providing family sleep rooms and integrating arts therapy into the healing process. Their goal is to care for and cure children through the provision of high-quality care, education, research, and advocacy. 

Forum One and Children’s Hospital Colorado Foundation began working together with an ambitious goal: to leverage the Foundation’s digital ecosystem to position it as the charity of choice in the Denver area. We worked with them to rethink their digital ecosystem from the ground up and optimize how they are attracting, engaging, and growing their target audiences, including donors and supporters. 

Impact in Action

Stakeholders across the Foundation now have a shared understanding of the value of digital philanthropy as a critical program. At the executive level, the digital ecosystem and corresponding marketing efforts are seen as an investment in revenue and growth, rather than an expense. Foundation team members are working together cross-functionally to develop marketing and technology solutions to engage with supporters online and enhance revenue.

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Children’s Hospital Colorado Foundation

Diving into strategy and landscape analysis

Our strategic planning process began with the people that the foundation was trying to reach. We spoke to current donors, potential donors, and other stakeholders to ground the team in the needs and behaviors of the people at the heart of their digital strategy. We also conducted a comprehensive landscape analysis of their competitors and comparators and full audits of their technical ecosystem, communications, and analytics. 

Once we had a good sense of our starting point, we convened the team in Denver to dig into the findings of the research. We conducted a series of design-thinking activities to clarify our understanding of the target audience, map out the ideal donor journey, and align the team on goals and priorities for their new digital strategy. 

Colorado Children's Health Foundation Colorado Children's Health Foundation

Developing a longterm roadmap

Forum One took the outcomes of the workshop and designed a digital strategy and three-year roadmap to reach the Foundation’s digital engagement and fundraising goals. The roadmap details our key recommendations for the Foundation’s digital marketing and content, communications channels, technology and product mix, and governance structure. It also includes an implementation plan with a budget, timeline, and staffing. 

We are currently working with the Foundation to design and develop a proof-of-concept for integration between several key technology platforms to ensure a smooth and effective digital transformation.