Case Study

Expanding the Reach of a Global Brand Identity

Working in more than 40 countries, Mercy Corps is a leading global humanitarian aid organization that empowers people to survive through crises, build better lives, and transform their communities for good. Forum One is working with Mercy Corps as a long-term strategic partner to prioritize and realize ongoing improvements to their digital presence to grow the impact of their work.

We redesigned the Mercy Corps homepage to reinforce their brand, to highlight the impact of their work across the globe through powerful storytelling, and to make it easier for users to engage, donate, and volunteer. The new website puts Mercy Corps’ work front and center, and strengthens their ability to respond immediately to disasters by giving users clear and intuitive calls to action.

Live site

Our Work Starts with Your Work

Our creative strategy team held in-person workshops with nearly a dozen stakeholders to understand Mercy Corps’ mission, strategic organizational goals, and top needs and priorities.

We also applied insights our team members gained from embedding with Mercy Corps staff on the ground to see how they work, and from conducting in-depth technical assessments of their websites.

Design and UX, Even Better Together

We carried this highly collaborative approach into our design phase. Starting with what we learned in our discovery activities, our UX and design leads worked together to sketch and refine the content structure and visual design mockups for the new homepage at the same time.

By showing stakeholders how the site’s structure and design were coming together in parallel, we saved time, aligned our thinking, and presented a broader vision for the new site earlier in the process.

Stepping Up When Disaster Strikes

The homepage redesign is just the latest phase of our work with Mercy Corps to guide ongoing performance and usability improvements. So far we have enhanced site stability during the traffic spikes that accompany emergencies, such as the devastating earthquakes in Nepal. We developed the new homepage in Drupal to be fully configurable by Mercy Corps’ team to change and rearrange featured elements to keep up with their content priorities.

We also designed new action pages, and templates for search landing pages to increase donations by converting new potential donors searching the web for a related topic. We’ve given Mercy Corps the option to feature photos and YouTube videos, and provided social media integration for easy sharing.

In April 2017, the annual Harris Poll EquiTrend Study named Mercy Corps as the top “International Aid Non-Profit Brand of the Year” as well as the “Most Loved Brand of the Year.”

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