Case Study

Making the Story of Black History Accessible to All

Black history is an essential part of the United States’ story. The National Museum of African American History and Culture (NMAAHC) is a stunning collection of artifacts and narratives on Black history, but like many physical museums, was limited to those who could physically visit the building on the National Mall.

In April 2017, the NMAAHC website was selected as the winner of both the Webby Award and People’s Voice Award in the Cultural Institutions category of the 21st Annual Webby Awards.

Live Site

NMAAHC is the only national museum devoted exclusively to the documentation of African American life, history, and culture. A public institution open to all, NMAAHC is a place where anyone is welcome to participate, collaborate, and learn more about this history and culture. NMAAHC opened to the public in September 2016 and needed a virtual home that would mirror the immersive and powerful experience of visiting this iconic museum in person.

Creating an immersive experience accessible from anywhere

As the newest museum in the Smithsonian family, NMAAHC wanted its website to stand out with a bold visual presence befitting its physical architecture—one that goes beyond simply providing visitor information to convey a powerful and immersive virtual experience. We worked with the Smithsonian’s multiple groups of stakeholders to lead the design, user experience, and front-end development of a beautiful, responsive website that lets online audiences explore the museum through stunning visuals and an intuitive, engaging content structure.

Together, we created a digital home for the NMAAHC that tells personal stories, celebrates its historic importance, and invites all Americans to share in experiencing a common history and an instantly iconic national landmark.

Forum One continues to work with a number of the Smithsonian Institution museums, as well as other cultural institutions across the country.

Our Work with Museums from Forum One on Vimeo.

Learn more about how we’re crafting solutions for cultural institutions and museums.