Case Study

World Wildlife Fund

The World Wildlife Fund (WWF) has been working to improve the health of our planet for over 50 years, and slowing down climate change is central to their mission. WWF’s unique way of working provides global reach from a foundation in science, drives action at every level from local to global, and delivers innovative solutions that benefit both people and nature.

Forum One worked with WWF to design and produce the Reducing Emissions from Deforestation and Degradation (REDD+) initiative report. The broad intent of REDD+ is to help countries shift to low-emissions development pathways by increasing the value of healthy forests relative to other land uses. Our team designed the REDD+ report to clearly communicate WWF’s strategies to achieve this goal and engage target audiences around the world.

Online version of report

Illustrating the Story of Impact

Forum One drew from WWF’s library of stunning photography to visually communicate key points of the report and illustrate the need to conserve forests. From striking views of the flora and fauna that are affected by deforestation and climate change, to portraits of how the people living in these areas are affected, the report’s visual assets portray the beauty and the human importance of preserving these natural habitats.

Using Color to Create a Unique User Experience

Starting from WWF’s bright color palette, Forum One developed a visual design system that clearly orients report readers to each section. To further drive engagement with the content, we used large, bold text to call out quotations and make related sections of the report easy to read and explore. These elements create a cohesive design that clearly communicates the report’s key messages to readers at a glance and keeps them engaged.

Championing Sustainable Printing Practices

The purpose of the report is to raise awareness about deforestation and climate change, and the team was conscious that releasing the report in print could be perceived as discordant with the content. We worked with WWF to develop the most sustainable printing option to disseminate this high-profile report: a matte, recycled paper printed by an FSC-compliant printer resulting in an impactful, sustainable print piece.

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