Insights

• Data Infrastructure

How to Use Data to Boost Your Nonprofit’s Website Conversion Rates and Engagement

Your nonprofit’s data contains a treasure trove of insights with the potential to boost conversion rates, increase donations, and improve user experience.

Steven Bond

• Data Infrastructure

Looking Past Vanity Metrics to Actionable Analytics

Stakeholders at nonprofit and government organizations are often on the hunt for the biggest numbers. We call these big, beautiful, but often distracting numbers “vanity metrics” — high-level data points that don’t point to actual performance — and it’s important to know the…

Kassandra Swenson

• Data Infrastructure

To Measure Success at Your Mission-Driven Organization, Look at Impact, Not Just Activities

Nonprofit and government agencies work every day to communicate important messages, engage with key audiences, and motivate them to action. It’s easy to recite a list of all the things you and your team completed last quarters (e.g., published two white papers with thousands of…

• Data Infrastructure

Mapping Your Digital Ecosystem

Having a clear sense of how all of your digital tools and platforms are (and aren’t) connected is an important step in ensuring that you have the right tools in your toolbox to reach your goals. However, mapping your digital ecosystem is easier said than done.

Jeff Traynor

• Data Infrastructure

Visualizing Impact: The Power of Technical Strategy

In this three-part series, we explore how nonprofits and government agencies can leverage technology strategically, from developing a comprehensive technical plan to implementing scalable architecture and maintaining continuous documentation.

• Data Infrastructure

Using Data to Improve Health Policies and Outcomes

• Data Infrastructure

Find the Silver Lining in GA4

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. From a steep learning curve to having to interpret new metrics, the frustration is real. Let’s address the key issues of concern and find that silver lining in order to move towards impact.

Steven Bond

• Data Infrastructure

Year-End Reporting: Data-Driven Ways to Tell Your Story

As you get started on sifting through your data reports and action items completed this year, keep an eye on how your internal and external reports can blend data-driven stories of impact.

Nick Dotson