Insights

• Data Infrastructure

Looking Past Vanity Metrics to Actionable Analytics

Stakeholders at nonprofit and government organizations are often on the hunt for the biggest numbers. We call these big, beautiful, but often distracting numbers “vanity metrics” — high-level data points that don’t point to actual performance — and it’s important to know the…

Kassandra Swenson

• Data Infrastructure

To Measure Success at Your Mission-Driven Organization, Look at Impact, Not Just Activities

Nonprofit and government agencies work every day to communicate important messages, engage with key audiences, and motivate them to action. It’s easy to recite a list of all the things you and your team completed last quarters (e.g., published two white papers with thousands of…

• Artificial Intelligence

Is Google’s AI Overview Killing Web Traffic? How Mission-Driven Organizations Should Respond

As you’ve probably experienced, Google has begun providing “AI Overviews,” on its search engine results pages (SERPs). These overviews combine Google’s traditional search results with generative AI to provide a summary “answer” at the top of search results before displaying…

Kassandra Swenson

• Digital Strategy

Uncovering the Real Reasons Your Nonprofit’s Website is “Broken”

When nonprofit websites underperform, the real problems often run deeper than technical issues or outdated designs. More often, surface-level website issues conceal deeper organizational problems.

• Digital Strategy

Nonprofit Digital KPIs That Matter: Your Guide to Creating a Mission-Aligned Measurement Plan

Your nonprofit’s website is one of the primary ways you deliver on your mission. Yet if yours is like many mission-driven organizations, you still measure digital performance using basic metrics (like page views and visitor counts) that fail to demonstrate real mission impact.

Steven Bond

• Experience Design

Forum One’s Gesso Front-End Starter Kit: Empowering Accessible, Fast, and Scalable Websites

At Forum One, we create innovative digital solutions that empower our clients to deliver exceptional user experiences. One of the most effective tools we’ve developed to achieve this is Gesso, an open-source front-end starter kit and design system, built entirely in-house by the…

Corey Lafferty

• Artificial Intelligence

Why Sustainable AI is the Next Step for a Better Digital Future

Technology has always been about breaking through limitations, but what if our next great leap forward isn’t just about innovation—it’s about responsibility? At Forum One, we’re passionate about creating digital solutions that work both brilliantly and sustainably.

• Company News

Celebrating Impact with the Anthem Awards

We are proud to be among the impact-driven winners of the 4th Annual Anthem Awards!

Kassandra Swenson

• Digital Strategy

It’s Time for Nonprofits to Invest in True Digital Transformation

When it comes to embracing digital trends and technologies, the nonprofit sector has historically lagged behind other industries. But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner.

Elisabeth Bradley

• Company News

Celebrating Creativity and Impact in Digital Solutions with Davey Awards

• Digital Strategy

How to Realign Your Mission-Driven Organization's Digital Strategy

A digital strategy is a clear vision for the future of your organization’s digital ecosystem and a plan to get there. In a rapidly changing world, it’s crucial for organizations to focus on a digital strategy that is rooted in organizational goals, audience needs, and the impact…

Elisabeth Bradley

• Digital Strategy

The Role of Organizational Culture in Digital Transformation

Digital transformation or modernization is about transforming how everything at your organization works together to achieve your organizational goals—from the way you store donor information to how you deliver services and manage payroll—and integrating them into a cohesive,…

Kassandra Swenson