Insights

• Artificial Intelligence

A Technology Leader’s Roadmap to the Agentic Web

The homepage is no longer the digital front door. With 86% of Google searches ending without a click, the relationship between audiences and websites is fundamentally changing.

Brian Graves

• Artificial Intelligence

From Playbook to Practice: Building an AI-Ready Digital Presence

The unified playbook for a modern digital presence requires a fundamental shift in strategy, and the rise of artificial intelligence has made this shift urgent. For years, content management was about helping people manage websites.

Brian Graves

• Artificial Intelligence

5 Critical Facts About How AI is Reshaping Search (And What Nonprofits Must Do Now)

Many nonprofit leaders already understand that zero-click search is reshaping digital engagement: When potential supporters search for information about your cause, they’re increasingly getting what they need from AI summaries and search result snippets—without ever visiting…

Kassandra Swenson

Your Website is No Longer Your Digital Front Door. Here’s What You Need to Do Now.

Only 8 percent of Google searches end in a click when they encounter an AI summary (source). In other words, most audiences never make it to your website.

Brian Graves

• Digital Strategy

How Nonprofits and Foundations Can Lead with Purpose in the Age of AI

From boardrooms to news headlines, AI is being heralded as the next great disruptor—and nonprofits and foundations are not immune. For mission-driven organizations, the rise of AI raises both promise and peril: Will it help extend impact, or widen inequities? Will it reduce…

Kassandra Swenson

• Artificial Intelligence

AI Crawlers Are Breaking .Gov Websites — And What You Can Do About It

In recent years, AI-powered web crawlers have shifted from a niche technical consideration to a pressing operational challenge for government websites.

Matt West

• Data Infrastructure

How to Use Data to Boost Your Nonprofit’s Website Conversion Rates and Engagement

Your nonprofit’s data contains a treasure trove of insights with the potential to boost conversion rates, increase donations, and improve user experience.

Steven Bond

• Digital Strategy

AI-Optimized Digital Reach: Why Your Website Needs to Speak to People and Machines

The way people discover information online is changing fast. Search engines like Google used to be the main way audiences found information. But today, that’s only part of the story.

Brian Graves

• Digital Strategy

How Data Visualization Transforms Impact Communication for Mission-Driven Organizations

Your organization collects meaningful data ranging from demographics and program outcomes to community reach and engagement metrics, and those numbers tell critically important stories.

Steven Bond

• Experience Design

Unifying Your Organization’s Data Strategy

Mission-driven organizations are investing in a cohesive, centralized data strategy. This approach allows you to pull in what were once totally disparate parts of your organization to drive greater data transparency and impact.

Kassandra Swenson