Events

An Agile Approach to Data: How to Iterate While Breaking Down Your Data Silos

Both commercial and nonprofit organizations are juggling multiple robust data streams — whether it’s marketing data, operational data, or financial data. The biggest challenge is then to bring all of these disparate data points together to make better decisions that help to advance organizational goals and targets.

Join Sam Creek of Pantheon and Jessica Gershman from Forum One as they discuss how their teams take an agile, iterative approach to data management, including practical tips that you can take back to your organization, clients, and partners.

What you’ll learn:

  • The data sources that you should be tuning into
  • How to start bringing disparate data together in one view
  • The benefits of taking an iterative approach to your data management

The Presenters:

  • Sam Creek, Director of Marketing Operations, Pantheon

Senior-level professional with broad experience in research and development, sales, support, and marketing. Over 20 years of experience designing and developing bleeding-edge technology products from cradle to grave. An industry-recognized leader who has delivered innovative and powerful online community solutions within timelines with measurable results by successfully collaborating across organizational boundaries. Excellent communication skills for product and sales messaging as well as coordinating feedback to engineering, sales, and marketing organizations.

As an expert in optimizing digital experiences and online content through data and analytics, Jessica leads Forum One’s data and analytics team to help our nonprofit, foundation and government clients understand and connect with audiences in order to reach their online goals. Her client accounts include USAID, Mercy Corps, and the Hilton Foundation. Prior to joining Forum One, Jessica worked at Vox Media where she analyzed multimedia traffic and key performance indicators across eight publishing brands. Jessica earned her B.A. in English and Political Science at Dickinson College and holds a certificate in Data Science.