Events

Conversational Marketing: Can Chatbots Support Your Mission?

This year has challenged mission-driven organizations to explore new engagement channels, from helping visitors to more easily find what they need, access services, get involved, or get in touch. As users attempt to navigate all that is out there (and there is more than ever!), conversational marketing can provide a user-friendly approach that gets them what they need, right away.

Research shows that the average conversion rate on a website is generally around ~1%, which means that a lot of the hard work that is put into creating those pages isn’t creating the right amount of engagement. As companies focus on a more digital approach to doing business, nonprofits and government organizations also need to consider new approaches to engage web visitors. 

Conversational marketing allows for a dialogue to start sooner than later. A quick question or offer to help can be the difference between an average conversion rate, and healthy engagement. In this webinar, we’ll explore the concept of conversational marketing, and how starting a two-way conversation directly on your website can channel interest right away, and create valuable connections.

Specifically, we’ll tackle:

  • What is conversational marketing, and how does it work?
  • How to create a more personal approach to your content to deepen user engagement and facilitate user journeys
  • Why conversational marketing makes a lot of sense for the nonprofit and government sectors

By the end of this webinar, you’ll have a good sense of the key concepts of conversational marketing, and how you can consider applying it to your organization’s mission and engagement priorities.

Speakers

Christina Crawley, Marketing Managing Director, Forum One

Bennett Boucher, Senior Partner Sales Manager, Drift