Develop a Pay to Play Strategy for Cause-Driven Advertising
Join us at this year’s Digital Summit 2022 in Washington, DC!
Over the last few years, communications and marketing teams have been increasing their investment in digital advertising, from Google Ads to social media spending. While a lot can be done within SEO and organic social media posts, “pay-to-play” is, for better or worse, becoming a more valuable avenue to get audiences to engage, volunteer, and donate.
After this session, you’ll be able to:
- Persuade decision makers to reevaluate the reality of organic reach and shift to a “pay-to-play” mindset
- Adjust your advertising budget to experience valuable ROI
- Incorporate paid digital advertising tactics into your cause marketing campaigns and boost engagement
You’ll walk away with practical questions to answer that elevate your cause marketing efforts and be able to take action steps that are necessary to move your digital advertising strategy forward.
Who should attend?
This session is for digital marketers looking to boost the impact of their social media and search engine optimization efforts.