GSA’s Office of Strategic Communications (OSC) manages GSA.gov, the GSA intranet (InSite), and other digital initiatives (among other responsibilities). In this session, we will be sharing how we have been using analytics, usability testing, and related research techniques to not just make notable improvements to certain sections, but also to start to improve the prominence of user experience in GSA as a whole. While we will discuss our program overall, we will use the case study to spotlight the successes we have had and how they came about. We will also talk about areas where we still have progress to make and some of the challenges we have been facing.
The session will provide insight into activities, tools, and practical ways to promote the work that attendees will be able to use right away to strengthen their own position as government designers.