Events

Optimizing Instead of Redesigning Your Website

Organizations are facing a lot of new and unexpected challenges this year that deeply affect the impact of their digital strategy and website presence. During these uncertain times, a full website redesign may not (or no longer) be in the cards for 2020. So, what can you do now with your current website that will allow you to create and expand your impact?

The answer is: quite a lot. From ensuring that your website’s technical infrastructure is up-to-date, to optimizing content and design that is more likely to get noticed and consumed by key audiences, there are small yet powerful tweaks and improvements that you can do now that will increase engagement with your website.

In this webinar, we’ll provide guidance and best practice examples around:

  • Strategic planning: what needs to change?
  • Website optimization: how can you increase visitors?
  • Experience design and interaction: how can you delight your audience?
  • Website maintenance: what is out of date and why does this matter?

You’ll come away from this webinar with a firm understanding of immediate and practical steps and tips to take a strong foot forward in the second half of this year.

Speakers

Kurt Voelker, Vice President, Business Strategy and Growth

Kurt manages web development projects, identifies and cultivates new client opportunities, and guides the expansion of Forum One’s product line to better serve clients. He leads the implementation of technology services with the overarching goal of helping clients increase their impact. He has a bachelor’s in English and Philosophy from Randolph-Macon College and a master’s in Information Systems Management from George Washington University. Kurt came to Forum One after serving as the acting CTO for the National Nonprofit Practice of Commerce One Global Services. Kurt also advises senior executives about technology, trends, investment planning, and execution.

Corey Jones, Creative Director

Corey specializes in branding, animation and interactive design at Forum One. He works with clients to create stunning and impactful designs that help propel their missions and brands forward. Under Corey’s artistic direction, Forum One was awarded the 2017 Webby Award for the design of the National Museum of African American History and Culture’s website, and he was featured for his excellence in creative design in 28 Days of Black Designers. Corey is a graduate of the Art Institute of Pittsburgh with a Bachelor of Science in Graphic Design.