How Chatbots Increase Member Engagement

Associations are being challenged to explore new member engagement channels, from recruiting new members, to providing value to existing members, and re-engaging those who have become inactive as they move to a much more digital relationship with their audiences. Conversational marketing allows for dialogue to start sooner than later. A quick question or offer to help can be the difference between a low conversion rate and healthy engagement.

We’ll explore the concept of conversational marketing, and how starting a two-way conversation directly on your association’s website can channel interest right away and create valuable connections with prospective and existing members.

We’ll tackle:

• What is conversational marketing, and how does it work?
• How to create a more personal approach to your content
• Why conversational marketing makes a lot of sense for associations

Speakers

• Christina Crawley, Managing Director, Marketing, Forum One
• Rachel Roberts, Senior Director, Channel Deployment, Council for Advancement and Support of Education