Come visit us at the Mid-Atlantic MarCom Summit, at Capital One Hall in Tysons, Virginia, where our CEO, Elisabeth Bradley, is participating in a session, “Creating Workplaces Where Teams are Empowered to Experiment.” We can’t wait to see you there!

About the Panel

Over the last four years, communicators and marketers have been put to the test, having had to adjust in real-time to come up with new strategies and approaches to meet the ever-changing needs of their stakeholders and customers in an ever-fluctuating marketplace. Today, as we continue to see budgets and resources tighten, marcomm professionals may feel that they have little wiggle room to fail, which leads to a reticence to experiment—even when something new is exactly what’s needed. Creating a workplace where marcomm teams are empowered to experiment requires a complete shift in culture, including making experimentation an integral part of everyday life. In this session, we examine the benefits of creating a culture of experimentation, discuss how to overcome the most common obstacles, and highlight some organizations that are doing it well.