Paid Social and Search: Worth the Investment?
Over the last few years across the board, communications and marketing teams are having to increase their investment in digital advertising—from Google Ads to social media spend. For the nonprofit and government sectors, while there is a lot that can be done within SEO and organic social media, “pay-to-play” is, for better or worse, becoming a more valuable avenue to get audiences to engage, volunteer, and donate.
Join us to hear about:
- The current state of SEO and organic social media and the reality that what you post is likely not being seen by as many of your followers as you may think.
- We’ll share benchmarks from other nonprofits you can use to evaluate your own communication.
- Real-world examples of how nonprofits and government agencies are already investing more deeply in their advertising budget and seeing valuable ROI.
- What an advertising budget looks like based on the size of your organization and audience.
You’ll walk away with some practical questions to address within your own organization’s marketing strategy, and what next steps are necessary to move your digital advertising strategy forward.