Events

Personalization 1.x: Improving User Engagement for Mission-Driven Organizations

Website personalization is not just for online retailers. Mission-driven organizations can also leverage data-driven segmentation to tailor digital experiences with the goal of increasing engagement with their audiences. Our team has built a Drupal-based tool to help your organization deepen connections with your audiences— and we’ll be giving you a demo!

During this discussion and demo, we’ll share:

  • What personalization is and how to employ user segmentation 
  • How to better shape the content that your audiences need
  • How to personalize experiences for unauthenticated site visitors

After this webinar, you’ll walk away with an understanding of how website personalization can drive audience engagement and how Forum One’s new personalization tool provides a flexible, content-focused way to quickly and effectively add personalization to your existing website. We hope you can join us!

Our Speakers

Olu Adeyanju, Senior Developer

In addition to writing elegant code, Olu develops custom modules for our Drupal projects. He graduated from the Rhode Island School of Design with a Bachelor of Fine Arts and a Bachelor of Architecture. His previous experience includes backend website development for both Drupal and WordPress websites.

Nathan Han, Developer

Nathan works with Forum One’s tech team to build and configure impressive solutions for our clients, utilizing modern open source frameworks. He specializes in Front-End Development, primarily using React and JavaScript and is passionate about creating memorable experiences through writing simple and elegant code. Nathan has experience working as a Technical Project Manager and a Software Engineer, as well as teaching beginner programming to elementary students. He graduated from the University of Washington with a Bachelor’s in Human-Centered Design & Engineering (HCDE).

Sarah LeNguyen, Chief Technology Officer

Sarah is responsible for delivering smart technical solutions that satisfy our clients’ complex and varying business goals and customizes and configures themes and modules for client projects. Sarah received a bachelor’s in Journalism from the University of Missouri-Columbia and a master’s in Electronic Communication and Publishing from University College London. Sarah spent 14 years as a web developer or tech lead for a variety of small web shops in the DC area and has worked on content and digital strategy.