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How to Realign Your Digital Strategy

Elisabeth Bradley

Vice President, Strategy, Forum One

2020 has proved to be a challenging year for the entire world. People are changing how they consume information and take action at an unprecedented scale. Digital is becoming the primary channel of engagement, accelerating trends that were already in motion before the pandemic. 

You may be facing the challenge of how to realign your digital strategy and modernize your technology while juggling all the other shifting priorities that the current global situation is throwing at you. You’re not alone. So where do you start?

Think about the goal before the technology. 
Whether you’re working on your overall strategy or a particular campaign or event, always start with clarifying the goal that you’re working toward and making sure that your entire team is on the same page. You won’t know whether Facebook Live or a produced video is the right choice until you’re clear on what you’re trying to achieve and who you’re trying to reach. 

Don’t reinvent the wheel. 
Other organizations are facing the same challenges, and there are a lot of great technology solutions out there for digital engagement. Attend some virtual events or sign up for a competitor’s email list to see what’s working and what’s not. 

Start (and fail) small. 
Once you have a clear understanding of what you’re trying to achieve and what tactics might work for you, try it out before you commit. Do a single event or video with a small group before announcing a series. You can learn a lot about what your audience wants and where your capacity gaps are by testing out ideas.

Plan for the long-term, and adjust as you go. 
Growing your digital engagement capacity will likely require investments of budget or time over time. Set up regular review sessions on a quarterly basis to dig into what has been working and how you can improve. These should be longer sessions that involve key stakeholders. On a day-to-day management basis, set up weekly or biweekly check-ins with key staff to ensure that you are staying on track with your strategy.

Save your seat for our Realign Your 2020 Digital Strategy webinar on June 24th!

Written By

Elisabeth Bradley

Vice President, Strategy, Forum One

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