The annual Nonprofit Technology Conference (NTC) is NTEN‘s signature technology event. It brings together over 2,000 of the best and brightest nonprofit professionals from around the world. Together, participants collaborate, innovate, and discover new ways to spark change with technology.
Every year NTEN uses a community-driven process to develop the agenda. It starts with a six-week period to gather session proposals from the community — and that just started this week! Go ahead and vote on the sessions you’d love to see at the conference. Voting is open to everyone.
What does Forum One have in mind? Here are our four submissions that we’d love for you to support!
DataChamps: Metrics that Matter, for the Audiences that Matter
Quantifying your impact with data — collected from web analytics, email marketing platforms, and social — is paramount to achieving the change you are looking to make. Breaking down that analysis by audience gives you the power to truly understand how well you resonate with those you are trying to reach.
This session will tie metrics to personas, allowing organizations with multiple targeted audiences to:
- Set targets and calibrate conversion metrics to each audience, gaining a better understanding of the impact of your efforts and revealing gaps that could be otherwise overlooked.
- Uncover unique differences within each target audience, allowing for persona refinements and the ability to clearly communicate these learnings across your team.
Solution Focused, Action Oriented – Let Design Thinking Change How Your Team Solves Problems
How many times have you left a meeting and wondered if things would actually change? It’s tough out there. When we’re solving complex problems, we can quickly get bogged down or misaligned with our team. Enter design thinking. This process makes you question your assumptions, put people at the center of your problem solving, and embraces experimentation. It’s straightforward and it works. And no design skills are required! Together we will explore how nonprofit leaders can use design thinking and cut through the noise, engage their constituents, and ultimately solve some big, hairy problems. This session is part lecture and part workshop, with plenty of discussion sprinkled in.
By the end of this session, you’ll get:
- the basics of design thinking, including the framework and the activities that support it
- real-world examples of nonprofits and foundations that have used design thinking to improve, innovate, and ultimately get unstuck
- materials to guide your own designing thinking session
- tips and tricks on how to get your team on the design thinking track
Keeping Your Brand Promise through Storytelling
The success of your mission, newly imagined or solidified through time, relies on telling your story in a way that resonates with key audiences and clearly communicates your value. If you’re a nonprofit who needs help relaying or re-defining your narrative, a new mission-driven venture with big ideas but few formal resources, an organization who needs a fresh take on your mission, or just someone who wants to better engage your audiences, then this session is for you.
We’ll cover how to determine what your audiences care about (and how to validate this), define and talk about your brand promise, and build consistent, cohesive narratives that tell your brand story. We will use a real life example of how this was done, so you can learn the practical in’s and out’s of building a brand and see its real-world application. The goal is to leave this session with a renewed zest for your brand and the tools you need to communicate its value to the right people.
Communicating Data for Impact
Communicating data and maximizing impact is about supplying the right audience with the right amount of data in the right format. And in order to increase the likelihood that a target audience will pay attention, one must consider the appropriate timing and channel(s) for delivery of the data.
In this session, you’ll learn how to:
- Identifying audience types and their tendencies
- Identify the types of data each audience needs
- Choose the right data products and tools to communicate most effectively
- Learn about real-world examples from the massive Institute for Health Metrics and Evaluation’s (IHME) study, the Global Burden of Disease
- See how Why Florence Nightingale is relevant to this subject (seriously!)