Blog Insights
21 Statistics That Nonprofit Communicators Should Pay Attention To and Why
Latest trends and statistics in digital marketing show that people are becoming digitally savvier and are demanding stronger online experiences. For digital marketers, this means staying on top of latest tools, algorithm updates, and best practices. So how does all this apply to nonprofit communicators?
I recently attended the 2018 Digital Summit here in Washington, DC. #DSDC is a yearly event I always look forward to because I am guaranteed to walk away with a lot of great ideas about valuable marketing tactics that support the important work of our mission-driven clients.
A special treat I always enjoy is reading the fascinating statistics that DSDC displays on the big screen between sessions. And I guess I’m not the only one, because they now share their stats deck with everyone. Hurray!
Since I (and now you by extension) have access to all 113 of these marketing statistics (!), I thought I’d cherry pick a few that I think are especially relevant to the nonprofit sector and give some context as to why.
Provide a Good Online Experience
- 87% of customers think brands need to put more effort into providing a consistent experience (source)
- The average shopping cart abandonment rate is 69% (source)
- 48% state a website’s design is the most important factor in deciding business credibility
Take Social Media Seriously
- 83% of brands found Facebook Live effective for reaching new audiences (source)
- Customer conversion is 129% higher when social media is part of the buyer’s journey (source)
- 72% of consumers are more likely to purchase after seeing Instagram photos of a product (source)
Be a Smarter Emailer
- Personalized CTAs lead to 42% more conversions (source)
- Segmented email campaigns yield a 760% increase in revenue (source)
- 78% of email opt-outs result from brands sending too many emails (source)
Remember That Content is King
- On average, content marketing costs 62% less than traditional marketing (and generates 3x leads) (source)
- 55% of bloggers update old posts (source)
- 37s is the average time reading an article or blog post (source)
Get On the Video Bandwagon
- 80% of users recall a video ad they viewed in the past 30 days (source)
- 80% of all digital traffic will be video in 2020 (source)
- Customer testimonials, how-to, and demo are the most effective types of video content (source)
Embrace the Value of SEO
- The top 4 search results yield 96% of clicks (source)
- By 2020, 50% of all searches will be voice searches (source)
- 15% of Google searches have never been previously searched (source)
Create Crisp Mobile Experiences
More and more people are not only opening emails on their mobiles, but engaging in real CTAs on their devices — from donating to their favorite cause, to reading articles and downloading white papers. In addition to being mobile responsive, make sure your platform’s end-to-end mobile experience is a strong one as it can affect your goals directly. Marketing trends and best practices in the consumer sector are fascinating and provide a lot of great inspiration and ideas that can apply to the nonprofit sector. See how they might affect your own organization’s goals and consider what tactics you might want to take to strengthen your existing communications approaches.Get more ideas like this directly in your inbox
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