5 Critical Facts About How AI is Reshaping Search (And What Nonprofits Must Do Now)

Many nonprofit leaders already understand that zero-click search is reshaping digital engagement: When potential supporters search for information about your cause, they’re increasingly getting what they need from AI summaries and search result snippets—without ever visiting your website. The reality is your website isn’t your organization’s front door anymore,… Read More

Your Website is No Longer Your Digital Front Door. Here’s What You Need to Do Now.

Only 8 percent of Google searches end in a click (source). In other words, most audiences never make it to your website. These zero-click searches, AI-driven results, and the evolution of other channels and attention-based social platforms are redefining your digital front door and reshaping how people discover and… Read More

How Nonprofits and Foundations Can Lead with Purpose in the Age of AI

From boardrooms to news headlines, AI is being heralded as the next great disruptor—and nonprofits and foundations are not immune. For mission-driven organizations, the rise of AI raises both promise and peril: Will it help extend impact, or widen inequities? Will it reduce administrative burdens, or distract from mission priorities?… Read More

AI Crawlers Are Breaking .Gov Websites — And What You Can Do About It

In recent years, AI-powered web crawlers have shifted from a niche technical consideration to a pressing operational challenge for government websites. Platforms like OpenAI, Anthropic, Perplexity, and a growing list of smaller AI companies are aggressively indexing .gov domains to feed large language models (LLMs). While these tools can improve… Read More

Pivoting Your Digital Strategy for the AI Era

Generative AI has moved from buzzword to business imperative. Today’s mission-driven organizations must embrace AI not as a novelty but as a core enabler of their strategic goals. At Forum One, we’ve seen how AI can accelerate impact—streamlining operations, deepening audience engagement, and unlocking new avenues for mission delivery. In… Read More

How to Use Data to Boost Your Nonprofit’s Website Conversion Rates and Engagement

Your nonprofit’s data contains a treasure trove of insights with the potential to boost conversion rates, increase donations, and improve user experience. But if yours is like most mission-driven organizations, you aren’t yet taking full advantage of your data to optimize your digital performance. The issue isn’t a lack of… Read More

AI-Optimized Digital Reach: Why Your Website Needs to Speak to People and Machines

The way people discover information online is changing fast. Search engines like Google used to be the main way audiences found information. But today, that’s only part of the story. More people are turning to AI tools like ChatGPT, Gemini, Claude, and Google AI Overviews to get instant answers. Many… Read More

Integrating CRM, Web Analytics, and Fundraising Data for a 360-Degree View

Picture this: A donor reads your email newsletter. A few days later, they signed up to attend a virtual event you promoted on social media. Inspired, they finally navigate to your site and make a $500 donation. To your organization, this represents one engaged supporter on a successful journey.  But… Read More

How Data Visualization Transforms Impact Communication for Mission-Driven Organizations

Your organization collects meaningful data ranging from demographics and program outcomes to community reach and engagement metrics, and those numbers tell critically important stories. But when you share these insights through traditional reports and presentations, you sense your audience disengaging. Board members ask for “more compelling narratives.” Donors want to… Read More

Unifying Your Organization’s Data Strategy

There is no “I” in data. No one team or person can handle all the data in a given organization, so how do you get everyone to pull together and gain alignment? Unifying your data strategy is not an easy task. Mission-driven organizations are investing in a cohesive, centralized data… Read More