The mission of government is to provide support, information, and services to citizens. When digital platforms are absolutely essential to achieve this, outdated legacy systems, approaches, and skillsets create challenges to effectively deliver these key services and meet constituents’ expectations. This is when updating or modernizing government legacy systems with… Read More
Pretty soon, nonprofit fundraisers everywhere will start thinking about their end-of-year campaigns. Nearly one-third of annual gifts are made in December, and the last three days of the year alone account for 12% of all gifts. Planning early for how your organization will bring in crucial end-of-year funds… Read More
Like you, your website can’t properly do its job when it isn’t at it’s healthiest. Websites need regular care and maintenance to ensure that the platform core and contributed modules or plugins are being updated with relevant security updates. Maintaining your website’s health is an ongoing, consistent task, otherwise,… Read More
Digital transformation or modernization for government agencies is about using new technologies to effectively change an agency’s ability to engage audiences and achieve its mission. Though digital tools and systems play a big role in this transformation, it’s about more than just the tools. Some common focus areas… Read More
Choosing to use a tagline can be challenging. To guide you, consider three key questions to determine whether your organization needs one or not. Just today, you’ve probably already encountered at least one tagline—they’re everywhere. It’d be near impossible to browse the web, listen to a podcast, or… Read More
The art of naming comes with many challenges, but it can also be lots of fun deciding on a name that is timeless and represents the brand vision of your organization. We have three tips to focus on when thinking about a new name. Naming an organization, project,… Read More
Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and more time online, digital fundraising is vital for mission-driven organizations to achieve and surpass goals. Over the last few… Read More
A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. Most consumers today expect an online experience… Read More
Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. In 2017—after years of unease among privacy advocates and users—Apple began announcing and rolling out a series of changes to reduce the volume of… Read More
People are unique individuals, so it’s important that your email personalization matches their uniqueness. Email personalization helps ensure your emails stand out as relevant and worth engaging with. To ensure you are sending the right content at the right time to your target audiences, check out the following 5… Read More
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