How to Write a Great RFP

We detail here our best practices for great RFPs that will help you find and select the right partner agency for your digital needs! We also strongly urge that you consider doing an RFI prior to your RFP. At Forum One, we have a lot of experience on both… Read More

Editorial Calendars: The Project Manager of Content Strategy

Here you are: you’ve done a content audit, you’ve developed a voice and tone, and you’ve posted the best content on your site. But when it comes to a successful content strategy, your work has just begun. Ensuring that your content is fresh and relevant is as important as every other step… Read More

The RFI: A Good First Step Before Your Next RFP

Digital projects are often based on the release of an organization’s Request for Proposals (RFP) that outlines the project goals, needs, and requirements. While this is a good way to elicit detailed responses, another effective approach is to first launch a Request for Information (RFI), which allows you to get… Read More

What Association Members Want

Are your digital content and experiences generating the member engagement you want in return? Take your association to the next level by focusing on what your members want and need.  According to a 2019 membership performance benchmark report, only 34… Read More

Addressing Web Starter Kit Pain Points

Building a website from scratch can be done in many ways, some of which are long and repetitious, others that make use of templates and clever shortcuts. Forum One uses generator-web-starter to stand new websites up in a sleek and reliable way. However, as technology gives us new and better ways… Read More

Five Ways to Increase Online Donations

Nonprofits rely on a variety of funding sources to drive their initiatives. In some cases, it’s from foundation or government grants. In others, it’s individual donations and major gifts. For those that depend on the latter, deliberate digital fundraising strategies can help increase donations and expand support. Fact: people who… Read More

Taking the Stress Out of Your Launch, Part 2: the Launch Phase

This is a two-part blog series focused on helping you feel confident and ready for your next website launch. “Part 1: Before You Even Get Started” explores the pre-planning phase, while “Part 2: The Launch Phase” tackles the immediate phases of the launch. Read More

The Right Time to Conduct Audience Research

You know you need to hear from your audiences about what they care about, but when is the right time to do it? If this is the first time you are embarking upon this task, it is definitely time for you to conduct audience research. If you haven’t talked to… Read More

Creating Logos With Meaning

Great logos stick in our minds forever. Just think about the Nike swoosh, the rainbow Apple, or the World Wildlife Fund’s Panda. To share a little secret about what makes great logos stand the test of time: they actually have a much deeper meaning baked into those “simple” visuals. Think… Read More

The Key Ingredients of a Journey Map

Dive into the ingredients of a journey map and discover what exactly goes into it and why. A journey map identifies all the touchpoints a person might encounter when trying to complete a task. In our previous post, we talked about what a journey… Read More