Design Sprints: An Exercise for Product Teams
A design sprint brings together business strategy, innovation, and design thinking to create and test a product in just five days. As you look to develop new digital communication products or campaigns, a design sprint is a great way to both get things moving and release creative ideas.By using the design sprint method, you can compress potentially months of time into days. Instead of waiting to launch a minimal viable product (MVP), you can create, test, and gather data from a realistic prototype in one week. This allows teams to see a finished product and user reactions before making any substantive time or monetary commitments. “The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.” -Jake Knapp, Author of SPRINT, and Design Sprint co-inventor
Design Sprints are great for:
- Kicking off new products or features
- Unblocking an existing design project
- Working through a company pain point e.g. losing donors
- Working through a user pain point
- Writing and testing content
Who should be on the design sprint team?Generally, a design sprint team is made of the following roles:
- The decider: This is the person with the final say. While most often it’s the team leader, product owner, or senior-level budget holder, the decider can also be the lead engineer or project manager. Whoever it is, everyone must agree that they ultimately get to say yes or no.
- A facilitator: This person ensures that the design sprint runs smoothly and modifies the sprint activities to best fit the team’s needs.
- A customer/user representative: The person on your team that knows the target audience best.
- A designer: The person (or team) who will transform the idea into reality.
- An engineer: The person that will ultimately help develop the product. They’ll have great insight on whether an idea is possible.
- A marketer: The person that can brainstorm, pitch, and write with ease.
- Reinforcements: More designers, more customer representatives, more engineers, and more marketers provide additional ideas and insights.
Looking for a design sprint partner?
If you’re interested in running a design sprint, or are ready to move to the implementation phase, our design team would be happy to chat.