Digital Strategy Books to Add to Your Reading List: Part 1
The words on everyone’s lips these days are “digital transformation.” We’ve written about how to get started, but we wanted to share a list of tried and tested titles on the topic. Below is part one of two of a list of digital strategy books to add to your reading list. Let us know if you have others you’d like us to review; we’d love your recommendations too.
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, by John Doerr
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. Doerr’s goal-setting system, objectives define what we want to achieve and key results shape our top-priority goals with specific, measurable actions.
This book outlines a unique five-day process for solving tough problems, proven at more than a hundred companies. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today. We love this book because we believe in iteratively building a project as we innovate along the way.
Lean Impact: How To Innovate Radically, by Ann Mei Chang
Ann Mei Chang brings a unique perspective from across sectors, from her years as a Silicon Valley executive to her most recent experience as Chief Innovation Officer at USAID. She brings the book to life with inspiring stories from interviews spanning more than 200 organizations across the U.S. and around the world. Lean Impact is an essential guide to maximizing social impact and scale.
Building a Story Brand: Clarify Your Message So Customers Will Listen, by Donald Miller
Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. Building a StoryBrand teaches listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
All Marketers Are Liars, by Seth Godin
As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.
Join us again next week for our next installment.
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