There are ten articles that I’m consistently sharing with clients and colleagues. This list goes out to you, Brian!
- How Many Testers in a Usability Study?
Short answer: Use 5 participants for a usability study, at least 15 for card sorting, and 39 for eyetracking.
- Everybody Scrolls and Myth: People Don’t Scroll and There Is No Fold
Dare: Go to your favorite website and don’t scroll.
- Kill Conversion Killing Carousels Now and Should I Use a Carousel?
Carousels are used when decisions can’t be made. They signal lack of prioritization.
- Testing the Three-Click Rule
Let’s talk about information scent, not number of clicks.
- Focus Groups are Worthless
Focus groups give you one thing: “Opinions that participants are willing to speak in the presence of a group of strangers.” This is not audience research.
- The solutions to all our problems may be buried in PDFs that nobody reads
Make sure you’re tracking and monitoring PDF downloads in your analytics. There’s a good chance they’re not getting as much usage as you would hope.
- The Home Page Is Dead
Your audiences are likely bypassing the home page and diving to a deeper sub-page thanks to Google searches and social media. It’s time to design like every page is your home page.
- What Percent of Page Views Share on Social Media? and GOV.UK social sharing buttons: the first 10 weeks
Very, very, very few people use those social sharing buttons. Let’s think of a better, more meaningful way to integrate social media.
- 11 Questions to Kick-off Your Client’s Website Refresh Project
So many great questions here. This is where you should always start.
- The Case for the Web Editor-in-Chief
All this work won’t last if there’s no one to own and oversee it later!